YOU DESERVE A PRODUCT THAT WILL NOT DAMAGE YOUR HAIR; NO MORE AMMONIA; NO MORE SMELL; NO MORE PERFUME; NO MORE ALCOHOL; NO MORE RESORCINOL; NO MORE PARABENS; LESS PEROXIDE WITH A VERY NATURAL RESULT & 100% GREY COVER. Unlock the secret of beautiful hair, naturally with Herbatint! A hair color specifically formulated using herb extracts and plant proteins without ammonia. The most natural alternative permanent hair color. HERBATINT has been formulated using the minimum pharmaceutical chemical ingredients which, balanced with vegetal extracts from plants and herbs creates a unique hair color formula that not only gently colors your hair but protects and nourishes it.No Ammonia - Specially formulated from herb extracts and proteins, HERBATINT uses rosemary, cinchona and walnut husk, to gently deposit color, achieving a natural, vibrant result for your hair. No Damage - Due to its unique composition, HERBATINT permanently colors hair without damage - resulting in a natural, subtle color that not only looks great, but feels good time after time. Natural Gloss and Shine - HERBATINT has a natural translucent property to enhance your hair with a light-reflecting, healthy shine; so it doesn't create the 'block color' look often associated with chemical colorants.Herbatint from Italy is the safest, gentlest, most natural hair color gel in the world--free of ammonia and harsh chemicals. It's made with natural plant colors perfected over 30 years. Its natural nutrients give your hair a deep shine and vibrant, long-lasting color. Easy to apply--goes on evenly--non-drying. Doesn't damage structure of hair-gentle to scalp. 100% gray coverage. Lightens hair by up to two shades. Available in 36 rich shades formulated by the leading European hair specialist- sold in 25 countries worldwide.